About

Swedish, living in London, gathering my every day inspiration between platforms of Nordic design and London’s diversity.

Working and studying fashion my whole adult life, my previous experiences have opened my eyes to ethical and artistic practices.
A genuine admiration for smaller independent designers and retailers, perhaps even more so in the current climate of a fast moving, disposable fashion industry — led me to start modecut. Through modecut, I seek out innovative designers and illustrate their work through images and words.

I aspire to bring together in one space contemporary designers with the same underlying ethos: to sell unique and quality goods, produced ethically. I’d like to think modecut is my way of encouraging and celebrating the creation of exclusive design, while supporting the independent industry. I feature wherever I am based or visiting, and aspire one day to have a worldwide collective.