Emma Ware






Fortunate for us, a couple of years ago, Emma Ware decided to create her own vision. She decided to make the brave changeover from camera work into starting her own jewellery business, where her designer story began. 

She is a London based designer, who has dedicated herself working daily with her hands making exquisite jewellery. Each piece with a unique frame to them, tribute to body shape and form.

Emma is a self-taught jewellery maker, working with only reclaimed materials, such as rubber from bike tires and recycled leather. Here she applies truly an unique working process, transforming simple rugged materials, into delicate art embodiments. Which simply, will complement any individual style one may have.

 Tell us a bit about yourself and background?

I’m just realising that I think of myself as an artist! I studied for a BA in Fine Art which led me through painting and then to video making where I decided I wanted to work as part of a creative team. This led to me studying broadcasting and getting into camera work. After 7 years of film wrangling, knob twiddling, and measuring I’d had enough of creating someone else’s vision and craved getting back to being in control and making exactly what I wanted. Making beautiful small objects is the complete opposite of lugging heaving boxes around knee deep in mud!

I’m a self-taught maker and am excited to be continually learning. My mother gave me a jewellery making set when I was about 10 and it’s something I’ve come back to at various points in my life. She still wears the earrings I made for her 25 years ago!

 If you weren’t a Jewellery designer what do you think you’d be?

There are so many things I’d like to do still and it changes throughout life. I love dancing and music, maybe I’d be a drummer. I’d also like to work with people as some kind of therapist, maybe a counsellor or acupuncturist. Or failing all that live self sufficiently in an eco village, there’s still time..

 How would you define your out look on fashion?

Fashion for me is art that you can carry with you. It’s a pleasure to surround oneself with beautiful colours, fabrics, and shapes – aesthetics that resonate with us humans. It’s also a celebration of the body, cut to flatter or accentuate, making the wearer feel amazing. I’d love it if everyone wore what they wanted without inhibitions but that is easier said than done.

It can be a reflection of your outlook on life, an extension of ‘you’, a communication with the world. Fashion can make you happy (which is important!) though it shouldn’t be at the cost of the people who make it or the earth, that doesn’t make me happy!

What are the daily challenges you’re facing in your creative process/methods?

Always lots of challenges! So far I’ve been focusing on using rubber reclaimed from inner tubes. The challenge with that which was also a positive was being limited as to what I could do with it. I’ve found working within restrictions really makes you get the most out of the material. I’ve applied processes to it that have resulted in forms that I would never have been able to come up with off my own back.

Now I’m using new materials – precious metals and leather and my main struggle is reconciling the need to make with the affect I will have on the environment. I’m using leather offcuts, looking into composition (recycled) leather, and fair trade silver. In the end though it’s a compromise but as long as I’m highlighting the issues with these industries I hope I’ve done something positive.

What are the pros and cons being a London based designer?

London is where it’s at! Design-wise, events, contact, shoots, it has everything. I’m based around Hackney Wick in East London, which is such an amazing community of talent and contacts and nature. Having said this it wouldn’t be hard to live out of London and still be able to be involved but without London rent prices and noise.

Looking into the future – how would you like Emma Ware to develop creatively and as a business?

This is something I’ve been thinking about a lot. I’ve realized I don’t want to compromise designs to make them saleable. I’m making art that you can wear, body adornment, pieces that interact with the wearer. I’d love to collaborate with a clothing designer and have ideas with an artist friend. I feel like I’ve found my way back to art through jewellery, I don’t want to do what has been done before, I don’t see the point!

The ideal would be to have a ‘scaled down’ range to complement the more fantastical, though I am always impressed by how adventurous people are with accessories. Watch this space..

 In a fast moving fashion Industry what would you like to communicate as a designer?

I think that you can do it your own way and that it’s important to keep your values. Everything these days is so disposable, we pay less for things, don’t expect them to last and throw them away without thinking about it. It’s all based about massive money making industries that don’t care about people or the environment. Let’s make special things thoughtfully that we care about and that will last. Most people don’t realise or even think about what goes into the making of their new clothes, at least if people know they can make a choice. The least ‘ethical’ designers can do is to create an awareness of current practices, this is how I justify my work (to myself) and don’t go and live in a tree!



  1. designs wrote:

    Your experience in the post shows throughout your writing. Great post.

  2. Jacki wrote:

    Hey! Do you use Twitter? I’d like to follow you
    if that would be ok. I’m absolutely enjoying your blog and look forward
    to new posts.

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