Om diva

Ruth Ni Loinsigh began one of her many ventures in designing manufacturing her own sketches while spending time in India. After returning to Ireland she began off selling her pieces in Mother redcaps only at weekends meanwhile working for United airlines (which tied in nicely with her buying trips), the opportunity to take a fulltime stall in George Arcade markets arose, and after some apprehension she finally decided to leave her fulltime job and there upon Om Diva was born.

Ruth buys and manufactures for that has “an easy, individual but at the same time low key style“.  Furthermore she includes inspiration from her existent and former employees who have each influenced  the shop with their individual style. She continually aimes to provide for a younger to mature clientele.

Ruth thinks that in the current climate it is important to take retail and make it interesting and exclusive.  She strives to make Om diva a shop for everyone that has an interest in stepping out of their comfort zone, and may need some assistance in doing so. ”I continually aim to make fashion accessible regardless of age and demographic” she explains.

Whether it is building Atelier 27  that is now a great platform for young Irish designers or taking part in Dublin City BID , Ruth has alongside this co-designed an accessory collection for Avocca with Amanda Pratt ( Creative director for Avocca). It is very clear that Ruth Ni Loinsigh has not been afraid of taking a part in varied projects, looking at the future she would like to continue to do so while devoting herself as a voice for young designers. In addition she hopes to keep improving from previous seasons and make her pink building a fashion hub to visit from all corners of the world. Ruth proclaims, ” It is important to keep thinking outside the box and to prove that creativity and commercialism needs to exist side by side.”

Lisa McCormack is the designer behind Capulet & Montague, after becoming unemployed last year and with time on her hands she started making jewellery. The response she received was great. Lisa found that she really enjoyed the process of creating with her hands and recognise her pieces on others, it did not take long before her company Capulet & Montique began to take form.

She is influenced by street wear and loves statement pieces like bright bold colours and shapes. Her jewellry  are pieces that makes a statement with a unique edgy style. She works with materials, acrilic, cotton ,vegan leather, polymers, all is sourced and made in Dublin. Find her current range at Atelier 27


  1. Love these shots, the contrast of warm and cooler photos is really appealing to the eye! Om Diva has become quite an old haunt of mine to say the least, very well portrayed here :)

    Amelia xx

    • linnea wrote:

      Thank’s Amelia!

      Love Om Diva, it’s easy enough to get interesting looking pic’s in there:)


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