Duo Karen Crawford and Susan O’Connell opened Smock 11 years ago (after Susan had run her own fashion label for a while) when they decided to put their similar interests but different strengths together and bring in something  exclusive to Dublin.

Throughout the years they have seen how the Dublin market and retail climate have changed as they have strived to keep the individuality that Smock holds. They describe the typical Smock customer as “someone who would like to stand out but but you cant really work it out. she just has it!”. Looking to the future, they plan to bring in home wear and kids wear to Smock.

Smock have carried designer David Szeto for nearly 5 years. The Canadian born, Brussels based designer, has a unique way to construct garments and drape fabrics that has since become his signature. Every season he surprises with exploring new themes and techniques for his clothing. For spring/summer 12 he put together a very feminine 40′s look with a edgy twist for  his runway theme.

Check out some other designers that Smock stock.
A Detacher
A.F Vandevorst

Smock on Facebook

One Comment

  1. maillot foot wrote:

    I loved your post.Thanks Again. Really Great.

Leave a Reply